AI Insights
SERIES CONTEXT: post 12 of 14 in “The Six-Step Professional Services Marketing System.” (Background for the whole series. The subject and instructions for THIS post…
In a recent episode of 2Bobs, Blair Enns and David C. Baker were talking about strategy, a word agencies use constantly but rarely define very…
AI adoption is often discussed as though it were a single initiative: a company decides to “adopt AI,” trains its people on a few tools,…
Work for me over the last six months has fundamentally changed. Part of my work life used to be building websites for museums, and I…
LinkedIn has become increasingly polluted by automated posts, generic comments, mass-produced articles, and robotic direct messages. None of us wants more of that. But LinkedIn…
Marketing and creative firms are experimenting with AI everywhere. One person is building a proposal tool. Another is refining a research workflow. Someone else has…
The debate over AI training often collapses two very different actions into a single accusation: unlawfully acquiring content and learning from content. Large language and…
The Marketing AI Institute survey finding – that most professionals now call AI essential but their organizations are lagging – is getting read as a…
When AI cuts the hours on a deliverable, the natural instinct is to keep the scope and pocket the time. That works once. The structural…
Handing a topic to a model and posting the result isn’t writing. It’s outsourcing judgment. Here’s the difference, and why it matters for your agency’s…
With the rise of token maxing, enterprise companies are getting pretty big bills to pay and running into the real costs of using AI.
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Flat-rate AI plans have a hidden trip wire. Here’s how small agencies keep the cost edge that large competitors have already lost….
Agencies aren’t stuck on AI because it’s hard. They’re stuck because they’ve never had to think like tool-builders. Here’s what that shift actually requires….
Generic positioning, neglected pipelines, and borrowed time. Here’s why the AI productivity bump changes the math on all three….
A 3-person shop can figure out AI over lunch. A 15-person shop can’t. Here’s what actually needs to be written down, and what doesn’t….
Testing a focused niche used to cost months and real money. AI changed that math. Here’s how to run a positioning experiment without burning down…
AI defaults to statistically average work dressed up as intentional. The agencies winning with AI are the ones who lead with judgment, not prompts….
Generalist agencies stay shallow with AI. Narrow positioning gives you the repeating patterns that make AI systems actually stick and compound….