Build practical AI capability inside your agency.
The Ironwood AI Agency Program is designed to help small and mid-size marketing agencies use AI to improve operations, produce better creative work, build useful internal tools, and stay current with the AI developments that actually matter.
This is not a generic training course or a one-time presentation. It is a guided capability-building program that includes education, discovery, hands-on labs, assignments, implementation support, and practical recommendations tailored to your agency.
Agencies need a clear way to turn AI into capacity. This program helps your existing team work faster, reduce repetitive effort, improve quality, and develop practical AI habits that continue creating value after the engagement is complete.
Compared with the cost of hiring even one entry-level employee, this program is a focused investment in the productivity of your whole agency, guaranteed.*
Program Pricing Details
The following Labs can be purchased as a full program, or engaged individually based on your team’s current comfort level with the core AI platforms, tools, habits, and capabilities.
Includes up to 4 active participants*
A focused two-week engagement that identifies where AI can create the most value inside your agency.
The Audit includes team intake, employee surveys, an introductory education session, a discovery workshop, opportunity analysis, practical quick wins, and recommendations for which Labs would create the most value for your team.
Includes up to 4 active participants*
A hands-on Lab for improving recurring workflows across client delivery, sales, project management, administration, finance, HR, reporting, internal communication, and client service.
This Lab helps your team apply AI to the real operational work that keeps the agency moving.
Includes up to 4 active participants*
A hands-on Lab for using AI more effectively in creative work.
Includng visual concepts, campaign ideas, content development, image creation, brand consistency, creative exploration, and production workflows. The goal is to move beyond one-off experimentation and help your team use AI with more control and practical value.
Includes up to 4 active participants*
A practical Lab for using tools like Codex, Claude Code, and other AI-assisted development platforms to create small internal tools, scripts, prototypes, and workflow helpers.
This Lab is designed to help your agency solve small but persistent problems without turning every idea into a full software project.
*Additional active participants: $500/person
Complete Agency Program
$27,000 paid in full
Or $2,475/month for 12 months ($29,700 total)
Includes:
AI Opportunity Audit
Agency Operations Lab
Creative AI Lab
AI Toolbuilding Lab
Includes up to 4 active participants.
Additional active participants: $1,500/person for the full program
Solo / Founder Track
$22,500 paid in full
Or $2,065/month for 12 months ($24,780 total)
Includes the same core phases, but with a narrower focus on the owner’s own workflows, services, tools, and client delivery process.
The Solo / Founder Track includes 1 active participant.
*Guarantee
AI Opportunity Audit Guarantee
If the AI Opportunity Audit does not give your agency clear, practical opportunities for applying AI inside your business, we will refund your Audit fee.
We are confident that the Audit will help your team identify meaningful use cases, quick wins, and next steps for applying AI to real agency work.
Lab Make-It-Right Guarantee
If a Lab does not deliver practical value for your team, tell us within seven days.
We will provide additional support, adjust the focus, schedule added guidance, or refund the fee for that Lab.
To qualify, active participants must attend the session, complete assigned participation steps, and communicate concerns within the seven-day review window.
No-Risk Continuation
You may begin with the AI Opportunity Audit before committing to the full program.
If the Audit does not convince you that the next Labs are worthwhile, you are not obligated to continue.
Participant Policy
Program pricing includes a defined number of active participants.
Active participants are team members who complete intake surveys, attend working sessions, receive assignments, participate in Slack support, and receive individualized guidance or feedback.
The standard program includes up to 4 active participants.
Additional active participants may be added at:
Individual Labs: $500/person per Lab
Complete Agency Program: $1,500/person
Each engagement may also include up to 2 observers at no additional cost.
Observers may attend live sessions or review materials but do not receive individualized assignment review, workflow recommendations, or Slack support.
What Is Included
Each phase includes a focused engagement window, live working sessions, assignments, async support, and practical recommendations.
Depending on the phase, this may include:
- Employee surveys and intake review
- Educational sessions
- Live discovery or working sessions
- Workflow analysis
- Tool recommendations
- Custom examples and demonstrations
- Assignments for participants
- Slack support during the active engagement window
- Feedback on submitted work
- Practical next-step recommendations
The program is designed to help agencies move from scattered AI experimentation to practical, repeatable use.
What Is Not Included
To keep the program focused and manageable, the Labs are designed for training, guided implementation, prototyping, and workflow development.
They do not include unlimited consulting, production-ready software development, complex integrations, ongoing managed services, or client-facing deliverables created on behalf of the agency unless separately scoped.
The AI Toolbuilding Lab is designed to help your team learn, prototype, and create simple internal utilities. Production software, security-sensitive tools, complex integrations, or client-facing applications may require a separate development scope.
The program also does not include any licenses to core tools such as ChapGPT, Claude, or Gemini. You will need to acquire paid versions of these platforms.