Lab starters

Learn on a system you can use.

These are working systems we use every day across our companies. They offer a concrete first project for your lab. Already have a clear use case? We can start with your idea instead.

Choose a starter and your own copy is included in the lab. Starters aren’t SaaS subscriptions or standalone app purchases.

Choose a useful starting point

Starters and their labs

These working systems started with problems in our own agencies. Explore these starters, then use a lab to learn how to make them your own.

7 starters

Creative AI Lab

Creative Concepts Engine

Built to give our creative director a starting spark. Explore ideas, then bring your own eye to the final design.

Creative AI Lab

Web Engine

An agency workspace for planning, client reviews, and launch. Agents handle the code; the hosted site stays simple.

Agency Operations Lab

Proposal Engine

Built so our proposal process can change with the work, including the pricing and options a standard tool might not support.

Agency Marketing Lab

LinkedIn Engine

Paired with Outreach CRM to focus relationship building on your best prospects and coordinate follow-ups across channels.

Agency Marketing Lab

Outreach CRM Engine

Find the strongest prospects in a large list, then coordinate email outreach and a selective handoff to LinkedIn.

How a lab works

Learn by building your own system.

Start with your own idea, or get a copy of a suitable starter included in the lab. We teach your team to develop the system around your work, then apply those skills to other tools.

Choose the work.

Pick a starter that fits your work, or bring a use case for a tool of your own.

Develop your system.

Use your briefs, templates, and processes. Learn to direct AI and check its changes.

Practice with support.

Work between sessions and get feedback. Slack support continues for two weeks after the lab.

Build from there.

Keep developing your system and apply the skills to other tools. Your lab project is a starting point for more.

Agency examples

What teams have built

Examples of agencies using AI to build tools for their work.

Streben Marketing

Austin Bunch, CEO

A Google Business Profile manager for multiple clients, local search reporting with map visualizations, and a Google Ads dashboard.

See Streben’s examples

Cantata Sites

Cameron Peterson, President

A custom CRM and prospect database, plus a proposal builder shaped around the agency’s sales process.

See Cantata’s examples

Choose where to begin

Which task would you start with?

Tell us what your team needs. We’ll help you choose a lab, whether you start with one of these tools or an idea of your own.

Learn on a system you can use.