Labs & pricing
Choose where your team starts.
Labs teach AI skills through a useful project. Adapt one of our starters or bring your own use case. Leave with your own system and the skills to keep building.
Option 1
Use the Opportunity Audit to set priorities.
Option 2
Choose a lab around your use case, or use a starter as your first project.
Option 3
Combine the audit and all four labs.
A head start, if you need one
Use a starter. Or bring your own idea.
Our starters are working systems we use across our companies. Choose one and your copy is included in the lab. Have a different problem to solve? We can build the lab around it. You pay for training and guidance; starters aren’t sold separately.
Build your program
Choose an audit or lab.
Select one or more options to see your program price.
Audit + all four labs
Complete Agency Program
Nine weeks covering operations, marketing, creative work, and toolbuilding. Learn through projects suited to your agency, using our starters or your own ideas.
$27,000
Program details
What's included
Up to 4 active participants complete intake, attend sessions, do assignments, and receive feedback and Slack support.
Additional participants cost $500 per person per lab or $1,500 per person for the Complete Agency Program.
Up to 2 observers can attend and review materials at no charge. Individual reviews, recommendations, and Slack support are for active participants.
- Team intake and workflow review
- Live training and working sessions
- Your own project, or a suitable starter copied into your environment
- Assignments using your work, with individual feedback
- Slack support during the lab and for two weeks afterward
- A plan for continued use and development
The audit reviews your workflows and sets priorities. Project work and training happen in the labs.
AI platform subscriptions, API usage, and hosting are separate costs.
Labs cover training, guided implementation, prototypes, and workflow development. Unlimited consulting, production software development, complex integrations, ongoing managed services, and client deliverables require a separate scope. Security-sensitive or client-facing tools may also need additional development.
Your agency keeps the system you work on, whether you adapt a starter or begin with your own idea. The lab teaches you to use, change, and maintain it, then apply those skills to other tools. If you choose a starter, it is included in the lab fee with no separate software subscription.
Agency examples
What teams have built
Examples of agencies using AI to build tools for their work.
Streben Marketing
Austin Bunch, CEO
A Google Business Profile manager for multiple clients, local search reporting with map visualizations, and a Google Ads dashboard.
Cantata Sites
Cameron Peterson, President
A custom CRM and prospect database, plus a proposal builder shaped around the agency’s sales process.