Zoom Advisory Orientation Videos

Orientation one: Overview, Types, & Players

New to Ironwood or just getting caught up? In this kickoff orientation video, Eric (Co-Founder/CEO) and Adam (Co-Founder/CTO) introduce the purpose of the Ironwood Advisor group and provide a big-picture overview of today’s rapidly evolving AI landscape.

We cover:

The four main types of AI: LLMs, Image, Audio, and Video

The key players: OpenAI, Anthropic, Google, Grok, DeepSeek, Perplexity

What makes each model unique (strengths, privacy considerations, best use cases)

How fast things are moving – and why that matters

What Ironwood offers to help you keep up (consulting, education, and automation services).

Orientation Two: Terms, Advances, & Concepts

In this follow-up to our Orientation series, we break down the key terms, tools, and recent advancements you need to navigate the AI landscape with confidence.

What you’ll learn:

The essential lingo: Prompt, Tokens, Context Window, API, RAG, and more

How to use custom GPTs and built-in RAG tools to make AI work like your personal assistant

Why knowledge cutoffs matter—and how search integrations fill the gap

What’s new in AI: Reasoning, Agentic AI, and Deep Search

Real-world use cases, from writing tools to micro automations and research assistants.